Join Our Community
The Community For Women Business Owners Who Want.... 

Strategic Guidance for your Online Business.

Accountability and Support to stay focused and unstuck.

Templates and tools to make your Online Marketing WORK.

A place to ask questions and get quick, expert answers.

Implementation support for those annoying hurdles.

A network of online professionals that will grow your business.

All with a dose of family-first understanding of designing a business that works for you.

Are you missing these in your entrepreneurial mom life?
A Finished To Do List
It's not a fantasy.  It take focus, accountability and a realistic system that works for online business.
Expert (Mom-friendly) Advice
Not all the business advice out there works for our mom-life.  But we can get the same results with our own mom-proven methods.
Positive Online Busines Community
In any snarky, competitive, "loud" groups?  Me too.  It's exhausting and not helpful.
Fast, Efficient Training & Tools
You can learn fast.  It's a core value here.  Fluff just takes time away from our family.
Led by a Fellow Mom and Online Business Strategist

Lori Mercer is an....

Online Business Owner & Strategist. 
Non-profit founder. 
Virtual Professional. 
Mom of 4. 
20+ year corporate executive escapee.

Lori's strengths in business strategy, technology and online marketing match to her giant heart for women in business who juggle family and crave flexibility.

Productivity is her love language. 
Her life focus is to "Create and Teach What Changes Lives."
She has a great fun spirit but won't waste your time with fluffy internet noise to tell you her favorite beverage. 

​​​​​​​Let's get to business and get you back to your family!


"Lori has the experience to provide guidance and personally can answer our online business questions. Having a go to guru is major!!!" - Wendy Gentry, IG @BusinessDoneBright
"Lori Mercer is a brilliant online marketing strategist and implementor. She understands what it takes to begin, scale and grow an online business. Her wisdom and knowledge to lead teams through projects will help you work both quickly and efficiently. She has had an integral role in the marketing of our businesses and has been a valuable asset to our team. " - Erin Chase, &
"Running a successful online business in today’s fast-paced technological world can be intimidating. Lori understands not only what it takes to have a successful business but how to make it thrive. She couples wisdom and experience with a relatable and down-to-earth personality, forging relationships that build strong foundations. Getting to know her client’s unique needs and challenges, Lori can take the toughest problems and provide tangible solutions that get positive results" - Sarah Bojie,
The Quick Overview:  What is the Collective?
A community that helps busy moms run a SIMPLE Online Business.

Members receive personal attention to their business through these tools and resources:

Office Hours with Lori 3X per Week
Lori is active in our private FB community answering your questions and tackling your business hurdles.  She's been known to share video answers with strategic insights, inspiring copy writing ideas and the firm but loving push you need.    She is here to serve during these Office Hours.
Group Calls Per Month
Live Zoom calls to have your questions answered.   We break these out into beginner and advanced calls to add the best value for everyone.
A New Training Each Month
We aren't here to overwhelm.  Online business strategies and skills can be learned faster when you remove the fluff and the pitch. 
Lori is a "truth teller" in the online business world bringing fresh insights on business strategy, online marketing techniques and personal development topics that are unique to working moms.
She often steps away from the internet mobs to seek a new, more efficient path to the same result for busy moms.  (i.e. you don't have to live on social media to run a thriving online business!)
Access to Our Template and Tools Library
Need to know how to build an email funnel? 
Want to update your website with some great copy?
Needing a system for organizing all that social media content?
After being in the online business space since the years started with "19", Lori's repository is rich and full of solutions.
The Collective is Mentoring for Your Online Business Life
Most female online business owners don't need a coach.  They need a mentor.
Some of you may have been blessed with a strong female mentor in your day job.  Others feel the pain of that gap in their life.  Lori has been blessed over and over by mentoring women in business for many years now. 

Not shy to admit she's a ripe, young 45 years old as of this writing with 20+ years of experience in all forms of business, especially online.   Can she be your mentor?

We believe personal development is a big key in running your own business and through a mom-business-life modified approach, we bring that here in the Collective.
Just Some Training Topics We Cover.....
STRATEGY: Are you doing the right things for YOUR business model? Or spinning your wheels?  A framework to stay focused on your core needs.
ONLINE MARKETING:  Skip the Funnel. Basic Messenger BOT Setup for ANYONE
PERSONAL DEVELOPMENT:  Balancing business in family crisis mode
STRATEGY:  Is your business sustainable?  What if you couldn't show up for 2 months? How to plan to make it last. 
ONLINE MARKETING:  The new news about blogging (and how to best share your expert knowledge without the heavy lifting)
PERSONAL DEVELOPMENT:  "Entre-nervousness" - what holds you back from doing that one thing?

A Word From Lori

My Purpose & Why For The Collective

Hi Fellow Mom Business Owner! 

Lori here.   Did you see that word SIMPLE right before Online Business?

After way too many fumbles, stress exhausted days and telling my kids "let me just finish this post", I'm done having to filter the strategies of the gurus out there who don't have kids!!!!   We can't compare ourselves to them. 

And guess what?  There are other (better) ways to succeed in the online business space.

Over the years I've learned that we need 3 things:

1.  Accountability to stay focused and get stuff done
(Ever question why so many planners don't work for you?  Yeah.  They don't factor in family life.  My simple "Just 3" Method is designed for this)

2.  Efficient to consume, simple to understand training on relevant topics
(This isn't just packaging what's in my brain and newsfeed this week and calling it a course.  And I hope you get use to my style where we cut the fluff and get straight to the learning.  Efficiency is my love language and I don't want to waste a second of your valuable business time talking about my latte.)

3. Connections to your kind of women
(Entrepreneurship is LONELY!  When your business starts to get bigger, it gets even lonelier.  It's too easy to isolate and not trust.  We need a safe community of to connect with.  A community who is the kind of people you want to do business with!  You may find potential prospects, future collaborators and for sure encouragers.)

"Why are you now offering a membership, Lori?"
Right?  Memberships are heavy work and I don't recommend them to everyone.
But it's the right season for my business now.

Too often I hear from women I ADORE who have CRAZY GOOD talents and a CALLING to advance their business, that they can't afford to work one-on-one with me.   I wanted a way to provide guidance and share my tools that reaches my favorite group of women - moms who run online businesses.

But my plans are not for this to be thousands of women and I never get to know most of them.
That's also not the kind of business I want to run either. 
(Hint:  Know what kind of business you want to run before picking a new strategy.  Do you want to leverage Instagram?  Then be sure you're ready to use stories because that's what's hot and working there now.)

I want to SERVE WELL and pour into an intimate community of women running online businesses AND prioritizing family.

Many other online business communities just don't account for what life as a working mom looks like.  It IS different.

We expect and want this to be a whole new experience for you.   
Yes, there is the (expected) portal full of online business resources. 
Yes, there is a private Facebook group with office hours for YOUR specific questions.  Personally answered.
But there's more that we can't put into words exactly.  Because we are here to disrupt some of the internet in a way that brings more value. 

In my entrepreneurial journey, so often I just needed that mentor, someone who's been there before me, to ask a question and boost my confidence.  I want to be that person for you.

We'd love for this to be the only place you have to look online to get all the answers you need for your business. 
(Realistic?  Not sure but how efficient and effective would that be?  And if I shoot for anything less, I'm aiming too low.)

One more thing....there's no scary "cart is closing soon" message here.

The Collective is always open.   

Our week to week flow allows you to join when it's right for you.

Can I preach for a minute about launches and cart closes and false urgency?
No busy mom has time for that!  And no one deserves to be high-pressured into anything.  That's not my style.  Now, I do believe there is a time and place for launches.  Because sometimes we need a little commitment-kick-in-the-pants to get something done.   And sometimes it just makes sense to start everyone in the same place.   But that's not what I want here in the Collective.   I want it to be open and welcome to anyone when they are ready.

Also, launches are HARD WORK.  (Don't let anyone tell you otherwise.)  They don't let you flex with your schedule, your family or even what you offer your audience.    So we won't be doing that here.
It's ready when you're ready.

(That said.... if you're going to step away, go mark your calendar for when you're coming back to this decision to be part of our refreshingly different online business community.)
Full access to our library and community immediately.
WOW!  Yes Please!
Exclusively for those building their Virtual Professional Businesses.
The ultimate step-by-step guide to crafting the perfect marketing email.
Is this for me?  
(From beginners to those with 500K followers.... yes!)  
The Collective is for Busy women like you who are building or running any of these types of online businesses:
VA or Client Services (Web, Graphic Design, Copywriters, Book keepers, Social Media Managers, etc)
Online Coaches / Consultants
Anyone selling online courses, memberships or info products
eCommerce (Etsy, Shopify, Amazon)
Non-Profits, Bloggers or anyone working from home and leveraging the internet for their business
Lori's Online Competency Matrix
(where do you fit?  and how we can serve both beginners and advanced online businesses)
I've learned over time that the rapid growth of online businesses means we neglect some essential systems that brick & mortar businesses have mastered.   This is why I developed the Online Business Competency Matrix.   This framework gives you a model to know where you are, what to expect and what you need to do next to grow and mature your business (should you want to).   Any teachers out there?  It's a lot like rubrics for classroom curriculum.  

In our trainings, we divide up the content for the appropriate competency level.  For example, a new online business owner does not need a multi-step email funnel with an upsell add on.   And a more mature online business doesn't want to have to wade through the basics to get their advanced answers.
So, it doesn't always look this calm and comfy.  But sometimes it does and then, we know.
What our kids are learning watching us work from home..... no other generation had this experience.   
Let's do it well.
Are you "regular" or "normal" or just feel "average" but have this mission planted inside you?
You are in the right place!

One time, my pastor called me "regular".  As he introduced me to a whole room of people.   And for a split second I was offended.  But then I owned it.   It meant I was relatable.   People connect with me because of the every day routines of my mom life.   

And because most of the world is full of us "regular girls" doing amazing things.   I'm here to help, not entertain.  I want to make a difference and not afraid to grow and put in the work but will never deny that my family comes first.

At the end of the day, our goal is to change lives through our businesses.  In all the big and little ways.  Regular, normal people like us have that power.
What Kinds Of Questions Get Answered In The Collective?
In the Collective, You Get Honest, Real Answers To Your Most Pressing Business Questions
Every online business owner has new questions every day.  Sometimes they are strategic.  Sometimes technical.  Sometimes obvious.....but all questions are welcome.

And the answers are honest, truthful and from a place of experience, not just the next best guess based on what's trending in social media this season.   
Strong, Healthy Businesses thrive season after season no matter what changes on the internet.​​​​​​​

Here are some examples of questions that have been answered in our community:
Online Business Owners / Coaches / Info Products / Bloggers
How should I price my new online course?
I have 500 people in my free facebook group but I'm not sure what product to offer next.
How do I differentiate between my low priced product / service and my higher end product / service?
Should I be doing insta-stories?  Or can I just skip instagram entirely?
Do I need to have my own online course website or can I use something like Kajabi?
Virtual Professionals / VA's
This prospect is asking for ____________.  How do I respond to that with a quote?  Should I take on that work?
I want to expand my offering here but I'm lacking experience.  How should I explain that when bidding?
How do I setup this contract so that it's a recurring work agreement and not just a one time project?
What exactly should I be blogging as a VA?  Not many people are visiting my website.
How do I transition to offering some online products such as templates or trainings?
eCommerce / physical products / Shopify / Etsy
Should I also offer this on Amazon, as well as my Shopify store?
How can I get a better conversion on upsells after they add to cart?
How can I expand my product line with more drop ship products than t-shirts?
Should I start offering my own produced products and shipping myself?
Sound stuffy? Let's get real and reinvent it together.  Working Mom Style.
Notice I didn't say mindset?  Or manifesting?  Those aren't my favorite words but I do admire those are digging into that space.   I simply believe it takes more than that to grow a successful online business and family at the same time.   

It takes a good business strategy, it takes a productive way of getting things done, it takes expertise in something and then..... we need to be constantly learning and growing as a person to overcome the barriers we will face.

Here are a few example topics we've covered with my members:

People Pleasing
Why it hinders or lives and businesses and how to dig into what's underneath it.
Over Goaling
My made up word for why we never accomplish everything on our to do list
Analysis Paralysis
What's keeping you from making that decision and taking action?
Better, Faster, Decision Making
So much time is lost as we waffle on decisions, or even avoid and ignore the need to make them.
Mom Guilt
At no age does this stop sticking it's head into the picture.   But it can be vaporized and leveraged into a positive WHY for what we do.
Money Fears
Why do you tremble when you press send on a bid?   Why do you hesitate to raise prices?  Why do you avoid invoicing and balancing the business books?   Money is a tricky little beast and an energy sucker.   But we can get over those issues.
How does Lori know business?
Check out these Clients & Projects She has Strategically Advised and Implemented
These are examples of the quality of projects, people and purpose that Lori brings to her community.
Erin Chase: Reaching over 500,000 people daily
Creator of $5 Dinners, Grocery Budget Makeover and My FreezEasy.
The MOB Society:  Serving 250,000 Christian BoyMoms
Authors, Speakers, Creators of BoyRaiser Tribe, MOB Live! Show and My Book of Prayer Journal.
Skill Trek:  Lifeskill Curriculum and Web app for kids
Created by Andrew & Sara Bojie, Homeschool blogger at A Mama's Story.   Serving hundreds of families each month with new life skill lessons and videos.
Tony & Alisa DiLorenzo:  #1 Marriage Podcast of all time
Authors, Speakers, Marriage coaches.  Creators of the Position of the Month Club.
Lori's business experiences include:

 Founding and growing from a tiny, baby blog to a thriving non-profit with well over 100,000 followers and 20,000 email subscribers

Operating multiple Shopify storefronts with drop-ship products 

Opening with her husband over the years a Cross-Fit gym, Trucking Business and Landscape / Snow removal business (Firefighters ALL have side jobs!)

Opening up new technology development centers in Europe and Asia as part of her corporate experience

Designing suites of products in both corporate and the online business world from zero to launch - defining branding, target audience, marketing launches and product design.

Writing the current top book for firefighters and their families - Honor & Commitment - which has sold t
housands of copies.

In the Collective you have access to Lori's library of resources, her network of experts (who often come to her with those high dollar virtual work opportunities) and office hours to get one-on-one attention to your questions.